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Book: The Leader’s Voice

The Leader’s Voice: How Communication Can Inspire Action and Get Results!

1st edition
Authors: Boyd Clarke, Ron Crossland
ISBN: 1590790162

2nd edition
Authors: Ron Crossland
ISBN: 1590791525

A manager is only as good as their communication with people.  After all, managers need to achieve results through the actions of others and therefore communicate is critical to their success.  I give all of my directs this book and I have read it 4 times.  Hopefully one of these days I will be able implement the behavioral changes needed for me to master communication.  Here are the key messages that I took from the book.


I have been told numerous times that the numbers speak for themselves and if this statement was true everyone would be able to read a balance sheet….  That being said, the data is critical because it provides the quantitative information that is needed to convince people of your perspective.


We humans are emotional beings, even though some us like to deny it.  Think of messages delivered by people that you liked. Or disliked.  I ask this because I believe that how we feel emotionally affects how we receive the message.  If you do not know the person then the emotional connection needs to be created during the dialogue. This is why sales people try to connect with us emotionally by asking us questions about sports, kids weather, etc.


This one is simple.  What is in it for me?  There has to be some form of reward or value.

1st Edition

2nd Edition

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